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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Author: W. Chan Kim.
Renee Mauborgne.
- Publisher: Harvard Business Review Press
- Pages: 256
- Publication Date: 2005-02-03
- Edition: 1
- Binding: Hardcover
- MSRP: 19.73
- ISBN13: 9781591396192
- ISBN: 1591396190
- Other ISBN: 9781625274502
- Other ISBN Binding: print
- Language: en
- Store Location: Money
- "Book cover image may be different than what appears on the actual book."