Created Through A Student-tested, Faculty-approved Review Process With More Than 175 Learners And Faculty, Cb3 Offers An Engaging, Accessible Solution To Accommodate The Diverse Lifestyles Of Today's Learners. Cb3 Streamlines An Engaging Introduction To The Core Concepts And Applications Of Contemporary Consumer Behavior As It's Practiced Today. This Concise, Engaging, And Accessible Solution Addresses The Latest Consumer Behavior Statistics, Examples And Trends Using A Full Suite Of Proven Learning Tools. An Accompanying Website Brings Consumer Behavior Concepts To Life With Interactive Learning Tools That Support This Unique, Magazine-style Book. Important Notice: Media Content Referenced Within The Product Description Or The Product Text May Not Be Available In The Ebook Version.
Author: Babin, Barry J.. Harris, Eric.
Publisher: Cengage Learning
Pages: 384
Publication Date: 2011-02-22T00:00:01Z
Edition: 3
Binding: Paperback
MSRP: 0.64
ISBN13: 9780840058515
ISBN: 0840058519
Other ISBN: 9781285632322
Other ISBN Binding: fpid13alias
Language: en_US
Quality Rating: 1
"Book cover image may be different than what appears on the actual book."
