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Principles of Marketing

Principles of Marketing

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  • Author: Lamb, Charles.
    Hair, Joe.
    McDaniel, Carl.
  • Publisher: South-Western College Pub
  • Pages: 928
  • Publication Date: 1994-07-11
  • Edition: 2
  • Binding: Hardcover
  • MSRP: 244.95
  • ISBN13: 9780538829823
  • ISBN: 0538829826
  • Language: en
  • Store Location: Textbooks
  • "Book cover image may be different than what appears on the actual book."