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Basic Marketing: A Global-Managerial Approach, 11th Edition

Basic Marketing: A Global-Managerial Approach, 11th Edition

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  • Author: E. Jerome McCarthy.
    William D. Perreault Jr..
  • Publisher: Irwin
  • Pages: 763
  • Publication Date: 1993
  • Edition: 11th
  • Binding: Hardcover
  • MSRP: 1.99
  • ISBN13: 9780256105094
  • ISBN: 025610509X
  • Language: en
  • Store Location: Textbooks
  • "Book cover image may be different than what appears on the actual book."

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