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Marketing Management: Knowledge and Skills, 11th Edition

Marketing Management: Knowledge and Skills, 11th Edition

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  • Author: J. Paul Peter.
    Jr. James H. Donnelly.
  • Publisher: McGraw-Hill Education
  • Pages: 816
  • Publication Date: 2012-10-11
  • Edition: 11th
  • Binding: Hardcover
  • MSRP: 74.92
  • ISBN13: 9780077861056
  • ISBN: 0077861051
  • Language: en
  • Store Location: Textbooks
  • "Book cover image may be different than what appears on the actual book."

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