Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card
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Author: Belch,George.
Belch,Michael.
- Publisher: McGraw-Hill/Irwin
- Pages: 820
- Publication Date: 2006-05-15
- Edition: 7
- Binding: Hardcover
- MSRP: 194.2
- ISBN13: 9780073255965
- ISBN: 0073255963
- Language: en
- Store Location: Textbooks
- "Book cover image may be different than what appears on the actual book."
