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Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card

Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card

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  • Author: Belch,George.
    Belch,Michael.
  • Publisher: McGraw-Hill/Irwin
  • Pages: 820
  • Publication Date: 2006-05-15
  • Edition: 7
  • Binding: Hardcover
  • MSRP: 194.2
  • ISBN13: 9780073255965
  • ISBN: 0073255963
  • Language: en
  • Store Location: Textbooks
  • "Book cover image may be different than what appears on the actual book."