Marketing Management
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Author: Peter,J. Paul.
Jr,James Donnelly.
- Publisher: McGraw-Hill/Irwin
- Pages: 832
- Publication Date: 2006-02-02
- Edition: 8
- Binding: Hardcover
- MSRP: 162.81
- ISBN13: 9780073137636
- ISBN: 0073137634
- Language: en
- Store Location: Textbooks
- "Book cover image may be different than what appears on the actual book."