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Brand Warfare: 10 Rules for Building the Killer Brand: 10 Rules for Building the Killer Brand

Brand Warfare: 10 Rules for Building the Killer Brand: 10 Rules for Building the Killer Brand

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  • Author: David D'Alessandro.
  • Publisher: McGraw Hill
  • Pages: 240
  • Publication Date: 2002-09-13
  • Edition: 1
  • Binding: Paperback
  • MSRP: 20
  • ISBN13: 9780071398503
  • ISBN: 0071398503
  • Language: en
  • Store Location: Money
  • "Book cover image may be different than what appears on the actual book."