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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

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  • Author: Geoffrey A. Moore.
  • Publisher: HarperBusiness
  • Pages: 226
  • Publication Date: 1999-07-07
  • Edition: Revised
  • Binding: Paperback
  • MSRP: 17
  • ISBN13: 9780066620022
  • ISBN: 0066620023
  • Language: en
  • Store Location: Money
  • "Book cover image may be different than what appears on the actual book."

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