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Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising

Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising

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  • Traces The Origins And Evolution Of Presidential Advertising From Banners And Broadsides To Broadcasing With Detailed Chapters On The 1952-1980 Presidential Elections. Introduction -- Ch. 1. Broadsides To Broadcasts -- Ch. 2. 1952: The Election Of A Popular Hero -- Ch. 3. 1956: The Reelection Of A Popular Hero -- Ch. 4. 1960: Competence, Catholicity, And The Candidates -- Ch. 5. 1964: Goldwater Vs. Goldwater -- Ch. 6. 1968: The Competing Pasts Of Nixon And Humphrey -- Ch. 7. 1972: The President Vs. The Prophet -- Ch. 8. 1976: Integrity, Incumbency, And The Impact Of Watergate -- Ch. 9. 1980: I'm Qualified To Be President And You're Not -- Ch. 10. 1984: Presidential Prerogatives; Presidential Preemptions -- Ch. 11. 1988: The Pit And The Paradise -- Ch. 12. 1992: Taxes And Trust -- Conclusion -- Notes -- Bibliography -- Index. Kathleen Hall Jamieson. Includes Bibliographical References (p. 512-535) And Index.
  • Author: Jamieson, Kathleen Hall.
  • Publisher: Oxford University Press
  • Pages: 576
  • Publication Date: 1992-02-27T00:00:01Z
  • Edition: 2
  • Binding: Paperback
  • MSRP: 0.00
  • ISBN13: 9780195072990
  • ISBN: 0195072995
  • Language: en_US
  • Quality Rating: 1
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